1:1 Performance Coaching

Your body is the bottleneck

in your business.

Concierge health coaching for tech founders. My personal phone, weekly 1:1, blood work standard. No teams. No PDFs. No excuses.

Watch how this works

Must qualify · Limited availability

This isn't wellness. This is infrastructure.

Your body is the operating system you run your business on. Treat it like one.

How it works

Five things every other coach won't do.

01

Direct founder access. 24/7.

My personal phone. Not Voxer. Not a 24-hour reply window. Not a team. Me. When you need an answer at 11pm on a Tuesday, you get one.

02

Mandatory weekly 1:1.

Real call. Real time. Every week. Not optional. Not a chat thread. The synchronous contact is the part that actually changes behavior.

03

Proactive outreach.

When your data slips, I call you. Before you notice. Before the slide turns into a quit. The moment that usually kills coaching engagements is the moment I move first.

04

Blood work as standard.

Baseline panel + ongoing markers. Your protocol gets built off your actual physiology, not a guess. We measure, we adjust, we measure again.

05

Three-day baseline.

Before I change anything, I watch what you actually do for 72 hours. Sleep. Training. Food. Real data, not your self-report. Then we build.

+

Custom programming.

Training, nutrition, recovery — all built around your actual schedule, your actual baseline, your actual goals. Not a template with your name on it.

The mechanism

Eight hours at 90% beats twelve at 70%.

The math your business already runs on. Applied to the system that runs you.

Bart Morton, founder of Morton Training & Coaching

Who you'd work with

I built this for me first. Then I built it for you.

I spent years watching founders treat their bodies the way they'd never treat their companies. Underinvested. Undermeasured. Run on caffeine and hope. So I built the system I wished existed for them. Now I'm the one running it.

Exercise Science, B.S. NASM-CPT NASM-CNC

The numbers

The results. And the receipts.

Average

7mo

client retention — more than double the three-month minimum

Within

14d

clients report stable energy and sleep markers

Up to

12+

biomarkers tracked per quarter through standardized blood work

Why this works when others haven't

You've already tried the alternative.

The online coach you tried before

A PDF and a Voxer app.

  • Replies in 24 hours, if at all
  • Team-delivered — you've never met the founder
  • Generic template with your name on it
  • No blood work, no real diagnostics
  • Goes silent the week you go silent

Morton Training & Coaching

A direct line. A real protocol.

  • My personal phone, day or night
  • Weekly synchronous 1:1 with me
  • Programming built off your three-day baseline
  • Blood work baseline plus ongoing markers
  • I call you before you fall off, not after

From the founders running it

Three founders. Same result.

"

This program changed how I was operating my business and the quality of my work. Before Bart, I tried multiple general population trainers — but I needed someone who understood high-stress, long-hour entrepreneurship. After the program: brain fog gone, well-rested mornings, constant and consistent energy throughout the day. I'd highly recommend Bart to any founder struggling with the same symptoms I was.

Brady Badour, Founder of Growth Operator and Mentorify

Brady Badour

Founder, Growth Operator & Mentorify

"

After months of working with Bart, I saw real changes — not just physically, but in how I showed up day-to-day. Better mood, lower stress, more energy, and everyday tasks got easier. He kept my nutrition dialed and my training consistent even when business was running me ragged. If you're trying to perform at a higher level in your work, this is the move.

Jon Barnes, Co-Founder of Barnes Mulching and Excavation

Jon Barnes

Co-Founder, Barnes Mulching & Excavation

"

Before Bart, I was running Customers on Command off energy drinks and maybe one real meal a day. A few weeks in, I wasn't dragging through the afternoon anymore. I was sleeping through the night. I saw changes in my body I'd been trying to get for years on my own. But what set it apart was the accountability — there were stretches where I had zero motivation and he still kept me locked in. If you're a founder running on empty, go talk to him.

Ciaran Houlihan, Founder of Customers on Command and GetDealFlow.ai

Ciaran Houlihan

Founder, Customers on Command & GetDealFlow.ai

Built for

Read the list. Decide for yourself.

Five criteria. If you don't see yourself in all of them, this isn't the program for you. That's not a sales tactic — it's the truth.

  • 01

    You're running or building a real business with real revenue

  • 02

    You've either tried this kind of program and outgrown it, or you've waited for one built at your level

  • 03

    You're sitting eight or more hours a day and your body is starting to push back

  • 04

    You can commit to a weekly call — not occasionally, every week

  • 05

    You're done treating health as the thing you'll fix next quarter

Next step

Apply. Or wait until your body forces the conversation.

Two-minute application. If you qualify, you'll get a calendar link to book a 30-minute call with me directly.

Apply now →

Must qualify · Limited availability